Research leadership
Sung Ha Hwang
Co-founder and Research Director, GroceryPulse
The researcher behind the index
Sung Ha leads GroceryPulse's research methodology, data infrastructure, quality systems, and applied-AI development. His work connects rigorous price-index construction with the engineering required to collect and validate grocery prices across Canada every week.
Before co-founding GroceryPulse, Sung Ha worked as an applied-AI software engineer at Meta. He brings that experience in large-scale systems and machine-assisted quality control to a public-interest question: how can Canadians see grocery-price movements sooner, more clearly, and with enough transparency to audit the result?
GroceryPulse's answer is the Canadian Grocery Price Index—a documented, chained matched-model Jevons index supported by weekly observations across major cities and grocery banners.
Research and institutional collaboration
GroceryPulse is an independent research publisher. Its weekly price panel is shared with Dalhousie University's Agri-Food Analytics Lab for national grocery-price analysis and commentary. GroceryPulse's methodology, data systems, and publication program are led by Sung Ha Hwang.
Standard research credit
Source: GroceryPulse Canadian Grocery Price Index. Research led by Sung Ha Hwang, Co-founder and Research Director.